Directory » business & finance » Hippocampus Creative Marketing
hippocampus logo in grey and pink

Hippocampus Creative Marketing

Hippocampus Marketing is your outsourced marketing resource helping you to cut through the noise and get your brand noticed – whether it is for a short term project or supporting you monthly.

From creative thinking to compelling content, impactful social media marketing and integrated campaigns; they will inspire you with creative tactics for all your inbound and outbound marketing strategies.

A passionate and creative marketer, Christina Langan founded Hippocampus Marketing two years ago, after 30 years’ experience of working for leading B2B and B2C brands and smaller brands on their way up.

Hippocampus offers a range of marketing services and packages for SMEs, small businesses and entrepreneurs, including marketing audits and power hours helping you solve your marketing challenges.

Get in touch with your enquiry or take a look at the full range of services and packages offered on their website.

Christina Langan, Hippocampus Marketing

About Christina

 

What made you want to get into marketing?

I have worked in marketing for 30 years. But my passion started when I was younger, as I used to avidly watch all the tv adverts as they are often creative masterpieces in themselves. It was inevitable that I got into marketing, as it is such a creative industry, not just visually but with the written word too. My first job was an editorial assistant at McGraw Hill but I enjoyed promoting the books more, so my marketing career really kicked off after that. As I held many senior marketing positions at large corporates like Nortel Networks, Dell and Amazon Web Services. I have also worked in startups and smaller companies as I enjoy helping them to establish their business through marketing to achieve growth.

How have things changed over the years in the way businesses market themselves?

Business marketing has really evolved over the years as it has changed from one-way traditional communication (tv, radio and print ads) to interactive digital engagement. This digital era provides many opportunities for businesses to connect with their target audience on a personal level, leveraging technology, different platforms and data to create more tailored, meaningful experiences. But it also provides some challenges as there is a constant demand for fresh and engaging content, trends evolve rapidly and consumer attention spans are pretty fleeting. So businesses find themselves in a perpetual state of creating relevant, engaging branded content and marketing strategies to keep their audience captivated.

 

Have you always been creative?

I have always been really artistic even winning all the art competitions at school. I have also been known to oil paint, throw pottery, attempt glassblowing and I have written a children’s book! I am an extremely creative thinker too, always coming up with innovative ideas to help my clients make an impact in this very competitive world.